1. Introduction

At {{company}}, we understand the importance of your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect the personal information you provide to us when using our website, mobile applications, or purchasing our products (including Co-ords, Dresses, Shorts, Skirts, Swimwear & Beachwear, and Tops) and services. By using our services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

• Contact Information: We collect your name, email address, phone number, and shipping address when you create an account, place an order, or contact our customer support. This information helps us process your orders, communicate with you about your purchases, and provide you with personalized services.

• Payment Information: When you make a purchase, we collect payment details such as your credit card number, expiration date, and security code. This information is used solely to process your payments and is protected using industry-standard security measures.

• Demographic Information: We may collect information about your age, gender, and location to better understand our customer base, tailor our marketing efforts, and improve our products and services.

2.2 Usage Information

• Device Information: We collect information about the devices you use to access our services, including the type of device, operating system, browser version, and unique device identifiers. This helps us optimize our services for different devices and detect and prevent fraud.

• Browsing Behavior: We track your interactions with our website and apps, such as the pages you visit, products you view, searches you conduct, and actions you take. This data is used to analyze user behavior, improve our website and app performance, and provide you with relevant product recommendations.

3. How We Use Your Information

• Order Processing and Fulfillment: We use your personal and payment information to process your orders, arrange for shipping, and provide you with order updates.

• Customer Support: Your contact information enables us to respond to your inquiries, resolve issues, and offer assistance regarding our products and services.

• Personalization: We use the information we collect to personalize your shopping experience, including showing you relevant products, sending personalized marketing emails, and providing tailored recommendations based on your preferences and purchase history.

• Marketing and Promotion: With your consent, we may use your information to send you promotional emails, newsletters, and offers about our products, services, events, and promotions. You can unsubscribe from these communications at any time.

• Analytics and Improvement: We analyze the usage information to understand how our services are being used, identify trends, and make improvements to our website, apps, products, and services.

• Fraud Prevention and Security: We use your information to detect and prevent fraud, protect the security of our systems and your accounts, and comply with legal requirements.

4. Information Sharing

4.1 Service Providers

We may share your personal information with trusted third-party service providers who assist us in operating our business, such as payment processors, shipping companies, and marketing agencies. These service providers are obligated to protect your information and use it only for the purposes for which we engage them.

4.2 Business Transfers

In the event of a merger, acquisition, sale of assets, or other business transfer, your personal information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs and your information will be subject to the privacy policy of the new entity.

4.3 Legal Requirements

We may disclose your personal information if required to do so by law, such as in response to a subpoena, court order, or government request, or to protect our rights, property, or the safety of our customers or the public.

5. Data Security

We implement a variety of security measures to protect the security of your personal information. These include encryption, firewalls, secure socket layer (SSL) technology, and access controls. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your information.

6. Your Rights

• Access and Correction: You have the right to access, update, and correct the personal information we hold about you. You can do this by logging into your account on our website or app, or by contacting our customer support.

• Deletion: You may request the deletion of your personal information. However, we may need to retain certain information for legal, accounting, or security purposes.

• Opt-Out: You can opt out of receiving promotional emails from us by clicking the unsubscribe link in the emails or by updating your communication preferences in your account settings.

7. Cookies and Similar Technologies

We use cookies, web beacons, and other similar technologies to enhance your experience on our website and apps, collect usage information, and deliver personalized content and advertisements. You can manage your cookie preferences through your browser settings, but please note that disabling cookies may affect the functionality of our services.

8. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will delete it as soon as possible.

9. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by email or by posting a notice on our website. Your continued use of our services after the changes become effective indicates your acceptance of the updated Privacy Policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at {{email}}.

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2025/05/11